Freelance UX/UI Design & Art Direction

DIGITAL SOLUTIONS
THAT GROW
YOUR BUSINESS
Digital Solutions
THAT GROW
YOUR BUSINESS

I'm Shanna Stadler – a UX/UI designer and art director with over 17 years of experience, including projects for Hapag-Lloyd Cruises, Alpina Farben and Rügenwalder Mühle. I bring brand thinking and interface design together – for companies planning a website relaunch, and for agencies looking for senior support.

I'm Shanna Stadler – a UX/UI designer and art director with 17+ years of experience. I bring brand thinking and interface design together – for website relaunches and as senior support for agencies.

Work in Motion

CONCEPT & DESIGN

BENEFIT

To stand out against generic templates, I build bespoke digital experiences rooted in user-centered design.

What i do
UX Research & Analysis
UX Strategy & Concept
Interface & Design System
Handover & Build Support
What i Do
UX Research & Analysis
UX Strategy & Concept
Interface & Design System
Handover & Build Support

BRANDING & Vision

BENEFIT

Good branding works before you say anything. It conveys clarity and emotion – and builds trust with
your audience.

What i do
Brand Strategy & Positioning
Identity Design
Brand Guidelines & Brandbook
Creative Direction
Communication Strategy & Tone of Voice
what i do
Brand Strategy & Positioning
Identity Design
Brand Guidelines & Brandbook
Creative Direction
Communication Strategy &
Tone of Voice
01   /   MY Credo   /

In an endless sea of template websites, the ones with real personality stand out.
Otherwise — where's the fun, right?

02   /   HOW I WORK   /

17+ years of experience in digital design and art direction

I bring art direction and digital UX/UI design together and let both sides feed off each other. I like working closely and hands-on with my clients. It always starts with understanding: the product, the brand, the actual problem. We often work that out in a shared workshop, with the right questions and real listening. From there I develop concepts with a clear direction and layouts that have visual presence and are built for digital products.

03   /   Industry Range   /

Food, interior, sport, FMCG — and everything between

At first glance these worlds have little in common. What connects them is people. I'm interested in how they behave, what they notice, and why they trust a brand. I take that curiosity into every industry. The context changes with every project. The way I listen and turn it into design stays the same.

/   My Promise   /

STRATEGIC DESIGN
THAT GROWS
YOUR BUSINESS

SEE THE CASES
01   /   MY Credo   /

In an endless sea of template websites, the ones with real personality stand out. Otherwise — where's the fun, right?

2   /  How i work  /

17+ years of experience in digital design and art direction

I bring art direction and digital UX/UI design together and let both sides feed off each other. I like working closely and hands-on with my clients. It always starts with understanding: the product, the brand, the actual problem. We often work that out in a shared workshop.

From there I develop concepts with a clear direction and layouts that have visual presence and are built for digital products.

3   /  Industry Range  /

Food, interior, sport, FMCG — and everything between

At first glance these worlds have little in common. What connects them is people. I'm interested in how they behave, what they notice, and why they trust a brand.

I take that curiosity into every industry. The context changes with every project. The way I listen and turn it into design stays the same.

  /  My Promise  /

STRATEGIC DESIGN THAT GROWS YOUR BUSINESS

See the Cases

Selected Work

Elli Wallbox B2B Shop

Rügenwalder Mühle Website Relaunch

Elli Wallbox B2B Shop

Alpina Farben Website Projects

TÜV Nord Design System

HSV Website Relaunch

Hapag Lloyd Cruises Relaunch

More cases soon ...

DT Swiss Website

MY PROCESS

/ 1 /

DEFINE

It starts with the right questions. In a shared workshop we clarify what the project should achieve. Most of the time that's still fuzzy at the start. I sharpen it with UX audits, my own research, and benchmark analyses until assumptions turn into solid insights. The more precisely we work here, the fewer detours later.

/ 2 /

DESIGN

Now the insights take shape. I develop the design system, design the user journey, and lead the creative direction. Everything is thought through in components and patterns that hold together. We work iteratively: first direction, your feedback, then refinement. The result is a visual language that is unmistakably yours and scales across every touchpoint.

/ 3 /

BUILD

Design only works if it can be built. I deliver production-ready assets and define every component with its variants, states, and tokens. During handover I stay available for the questions that come up in the middle of development. Those small decisions determine whether the result feels right in the end. I translate between design and code until the site is live.

/ 4 /

RUN

Launch is the first real test. Once the site is live, I stay on board: reviews, bug fixing, refinements. Real users show things no mockup can. I look at how they actually behave and refine based on live data. A website grows with your business, and every round makes it better.

/ 1 /

DEFINE

It starts with the right questions. Together we clarify what the project should achieve. With UX audits, research, and benchmark analyses I turn assumptions into solid insights. That direction carries everything that follows.

/ 2 /

DESIGN

Now the insights take shape. I develop the design system, design the user journey, and lead the creative direction, in components and patterns instead of single pages. We work iteratively, with your feedback in every round, until the visual language is unmistakably yours.

/ 3 /

BUILD

Design only works if it can be built. I deliver production-ready assets, define every component with its variants, states, and tokens, and stay available during handover.

I translate between design and code until the site is live.

/ 4 /

RUN

Launch is the first real test. Once the site is live, I stay on board: reviews, bug fixing, refinements. Real users show what no mockup shows.

I refine based on live data.